Leslie LaGuardia

g r a p h i c   d e s i g n e r





My Design Process

I begin all design projects by learning the answers to important key questions. Who are the users? What motivates them and inspires them? Are we targeting a broad audience or a segment? What touched them emotionally? What are their likes and dislikes? What do I want them to do?

I then research the client product. Why is this thing/person/place important? What sets it apart from the competition? The answers to these questions help me craft the campaign. It also determines the color scheme, the images, and the 'voice' I use in the text. As a designer, it is important to place yourself in the seat of the users if you want to elicit some reaction.

I've been a designer for 40 years. The instruments, vehicles, medium, and presentations have changed dramatically but the human pychology and the motivational mechanics have not.

FOMO is not a new emotion, we just adopted the acronym.